Customer service is at the heart of any business. The better you treat your customers, the more they’ll enjoy your products and services, and they’ll also recommend you to friends, family, and anyone else who could be a potential customer.

This is especially true in the world of temporary recruitment. Agencies like yours need to build strong relationships with both their clients and the temporary workers they provide, so that clients keep coming back when they need more support, and the workers trust you to find them the best placements.

But with dozens of clients and hundreds of candidates, even a small recruitment agency can struggle to keep up. That’s where CRMs come in. Today we’re going to talk about what you should expect from your CRM, so you can decide if it’s working for you.

First, let’s cover the basics:

 

What is a CRM?

CRM stands for Customer Relationship Management. A CRM system is designed to improve customer relations via various services that improve communication, help with data collection, and streamline some of the admin that can take up a lot of your team’s time.

In temporary recruitment, CRM software is mostly used to manage the large number of candidates that an agency supplies for their clients.

 

CRMs for Managing the Recruitment Process

A temporary recruitment CRM system can store hundreds or even thousands of candidate CVs and their profiles. They can be added manually by your team or added automatically as new candidates sign up. This allows you to better align your clients’ needs with the relevant candidates, so you can send over a shortlist of people that would all be perfect for the role.

With advanced CRMs you can add notes onto each candidate profile, which helps you to find them later and ensures that they’re being set up with the best businesses. Each role will be its own project, and you can easily add hand-picked candidates or let the system assign them for you.

The most frustrating thing a CRM can be is restrictive. You want it to streamline the process, not make it more of a headache. If you’re constantly battling against your current system, it might be time to look elsewhere or see if our service would be better at handling the admin.

 

CRM Communication

Communication is the main thing you want your CRM to improve. Your system should allow you to communicate easily with existing candidates and new applicants, so you can find out more about them. It’s a two-way street– temporary workers that can make their voice heard are more likely to stay with your agency, as they feel valued and listened to.

But how you communicate is important too. Using a CRM can feel a little impersonal at times, and it’s hard to build a strong relationship if that’s your only way of contacting people.

We value the personal touch and try to keep our correspondence professional, but with a human touch that our clients value. We’ll build a connection with you and your clients, pushing past the small talk until we feel like part of the family.

Collaboration goes hand in hand with communication. When your team is using the same system, it’s easier to work together. This is especially important for remote or hybrid workers who you can’t work side by side with all the time. Your CRM should facilitate this, making collaboration as easy as working solo, and keeping you up to speed with what the rest of the team is doing to guarantee maximum efficiency.

 

Automation and AI in CRMs

AI is still one of the biggest talking points in most industries – recruitment is no different. CRMs can now include AI-driven features that save your team even more time.

This includes:

Automated CV Screening – AI models can scan CVs and automatically assign them to certain projects if they’re a good match, meaning less human input is necessary.

AI Sourcing – AI can help find candidates before they enter your system, scouring job boards online and contacting the applicants on your behalf.

AI Chatbots and Outreach – Chatbots are common in CRMs, but now they can be powered by AI, who can communicate with applicants and answer any questions they may have. If you value the human touch, you may want to avoid this, but it has its uses.

Generating Analytics – Data is crucial for any temporary recruitment agency, as it gives you an in-depth understanding of how your company is performing and what could be improved. Your CRM will constantly collect data that you can use to make any necessary changes or reassure you when what you’re currently doing is working.

Some older CRMs may not be offering all of these features, especially those that use AI, as that is a relatively recent innovation in recruitment. If you’re using an older system, you may be missing out, and your rivals could be outpacing you because they’ve upgraded their software. You have to move with the times if you want to stay competitive, and becoming too attached to your systems could be slowing you down.

 

How our Service Complements your CRM

CRMs are all about streamlining. They handle a lot of the simple but time-consuming tasks so your team can fully focus on what they do best.

At Back Office Support Services, we have a similar goal. Our all-in-one service gives you peace of mind, and your administrative tasks will be taken care of by some of the best in the business. Here’s what we provide:

All for one set fee!

You’re always looking for ways to grow your business; you just need to do it sustainably. A quality CRM will scale with you, but it can’t do everything. With guaranteed accuracy in our invoicing, regular reports and updates, and quality communication that will improve the relationship between yourself and your clients, working with us is a no-brainer. And although we’re not as high-tech as a CRM, we’re a lot nicer to talk to!

If you have any questions about our service, please don’t hesitate to get in touch. You can also check out our blogs for more insights into the recruitment world and in-depth explanations of how we help temporary recruitment agencies to thrive.