93% of recruiters use or are planning to use social media as part of their recruitment strategy. To make sure you don’t get left behind, here’s our list of dos and don’ts when getting started with social media for your recruitment business.
DO set up profiles on the right platforms
Research suggests that 85% of job seekers have a LinkedIn profile, 74% have Facebook and 39% are on Twitter. As such, these are the three main platforms to focus recruitment efforts on. One of the main things to remember when having a presence across multiple platforms, is that they should have the same look and feel to create a unified image of the company. One way to do this is to use the same header and profile image across each site.
DON’T share too much (or too little)
It’s vital to keep a good balance of engaging and relevant content across your social media channels, but sharing too much or too little could cause you to lose your audience. A good tip is to plan ahead and create a calendar of content to help you monitor what you’re putting out and when. There are also some great tools that can schedule and upload your posts automatically – check out Hootsuite as a good example.
DO build a good follower base
Once you’ve set up your profiles, you’ll need to build up a strong following. A solid network of followers can give your business credibility, and helps to build a decent reach for your posts. To start with, you should take advantage of your existing networks and invite them to connect with your page to create an initial follower base. You can also make use of your existing channels by sharing links to your social media profiles on your email signature and website.
DON’T neglect your profiles
According to research, 76% of job seekers use a company’s social media accounts to find out more about the organisation, and 54% specifically look for career opportunities. As such, it’s hugely important to keep your social media profiles fully up to date to avoid losing the interest or trust of potential candidates.
DO take advantage of your existing contacts
Employee referrals continue to be one of the main sources of successful candidates, so if you have employees, it makes sense to get them on board with sharing and liking your content. You could offer incentives to encourage employees to take part, rewarding those who help to create the most engagement and responses to a post.
Once you’ve mastered the basics, there’s so much more you can do with social media, including creating highly targeted ads and measuring performance using analytical tools. We’ll be sharing more information in the coming weeks to help you use social media to your advantage, so keep an eye on our blog for updates.